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Morris Pure North: Why I love it!

Some of Morris’s well loved archive designs have been carefully reworked by my colleagues. Shot by the talented Andy Gore and styled by my wonderful friend Jenny Wise. So maybe I am biased but Pure Morris North is up there with one of my favourite collections EVER. Here's why...

Styled by Jenny Wise Photographed by Andy Gore

Maybe it’s the time of year but the collection is becoming more and more appealing with its cool colour pallet and chunky textures. You can easily see the Nordic inspiration in the beautiful 'Kindred' weaves. The collection is based on the intricate descriptions from Morris’s diary; specifically the wonderful details from his 1871 expedition to Iceland. I definitely don’t need to waffle on about it. The collection really speaks for itself. 

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